Just about every person on the hill has a camera,  headcam, point and shoot, DSLR with HD film capacity down to camera phones.

So how hard can it be to crowdsourced these amateur cinematographers.  Provide them with a prize and watch them create content for us.  Guests are creating videos already, so how much more incentive do they need to enter our competition?

Here is what we were trying to do.

  • Competition participation

  • Quality content production

  • Social Media interaction & following growth

  • Experimentation

With this in mind we set the following guidelines:

Two minute limit: While we wanted plenty of entrants we did NOT want everyone posting their unedited gopro footage.  More to the point, we didn’t want to be watching them all. This forced entrants to concentrate on putting their best “footage” forward.

Address the question: how do you enjoy the Lake?  The idea was to challenge people to share their story, offer them some guidance without restricting creativity.  This leaves people able to create films about the terrain park, back bowls or even powder.

Use public voting to determine winners: The competition was set up to allow the ski resort to select the finalists giving us some control.  Lets face it we didn’t want a video winning that showed a rider shotgunning a beer, pulling an inverted air and flipping off ski patrol.  But to have two weeks where the best videos were up for public voting while the entrants were also pushing their entries in their circles.  That was just the sort of interaction we were looking for.

Offer a prize that videographers want: Next year seasons pass? Night at our backcountry hut?  Prizing is key and offering a unique prize will have people falling over themselves.  My idea of a VIP all expenses paid weekend at our end of season party was refused.  In the end we employed the help of a local Photography retailer Banff Photography and split a $500 certificate for first.

We will see how it goes.