I had a feeling this photo was going to be popular. I didn’t think it would turn out to be the most popular photo of the season. Here are a few thoughts on why this photo proved to be so popular.
Relevant: Posting this photo on closing day only minutes after it was taken increased its relevance to our audience.
Simple: There were plenty of photos from the last day that would have made a very attractive album. By posting just one photo we were making a simple statement. “Its our last day, We’re having fun, Lake Louise is Beautiful, see you next year” All conveyed in 5 seconds.
Quality: The picture is vibrant, clear has a well-developed sense of place and is easy to look at. It would not have been nearly as shared if it had been a cloudy day.
Involvement: The participants in this photo are our most vocal supporters. Content that ties all these people together almost ensures interaction.