Rocket’s Back!

Rocket’s Back!

After pestering Rocket for a whole day I was finally able to grab him for a 10 minute shoot to do an update on the ski area.  He is a man in much demand, but his video presence make him worth the wait.  The turnaround for this video was particularly fast.  Our interview was shot at 3:30pm and the video was posted only one hour later at 4:30pm.

I had the snowy b-roll waiting but it goes to show how fast video content creation can be shortened.

This week I gave Rocket four points to talk on:

  • It snowed and we are making snow.
  • There is a Calgary and Edmonton ski show.
  • Oh and give the vintage videos a plug.

That was all he needed, we only needed one take.

Encouraging interaction… An experiment

Encouraging interaction… An experiment

Of all the customers that follow The Lake Louise Ski Area through social media there is one group which is by far the most active.

Park Rats… That’s Terrain park enthusiasts for those not used to ski lingo.  Our park supervisor “TK” posted a question on our Facebook page asking fans what type of rails they would like to see in this seasons terrain park.  We received over 70 comments in response.  To our surprise they were, in the most part, realistic and thoughtful suggestions.   Sure, there were a few 100ft rails and some requests for half pipes.  But for the most part the ideas were reasonable.  It was good feedback.  It can be intimidating asking customers questions. You don’t know what you’re going to get in return.

To show that we are listening I gave TK a printout of the comments and asked him to respond to the camera.  It was an easy video to film and involved fans in a way that shows them that we are listening.  I hope to expand on this theme during the season.

 

Summer’s final update

Summer’s final update

The last update where Lake Louise will still be running summer operations.  Like a lot of weekly updates it was shot hastily due to time constraints.

Unfortunately my tripod had been broken leaving me to brace my camera with two hands and my eye on the eyepiece.  It is a good example of just how shaky footage can be without a tripod and how much that can detract from the clips message.

Cloud sea timelapse

Cloud sea timelapse

Those lucky enough to be standing on the Lake Louise viewing deck on the 6th of September 2012 would have observed a very unusual phenomenon.  While this happens quite often in parts of BC I can only remember a cloud sea occurring twice in my two years at the hill.  The photo that was posted to the website received a well above average interaction.

An unusually high positive response.

It was a bit of a test, but I requested every photo taken by the webcam for that day.  I wanted to see how the clouds acted during the day.  The results were not disappointing, and it certainly gave me great content for something that was very easy.

Rocket does summer.

Rocket does summer.


 
There was definitely something nice about not filming Rocket at -20 on top of a windblown ridge-line.  Don’t get me wrong I get off on doing that, but the filming of this episode was just… Pleasant.  I could handle the camera with bare hands not needing gloves, i didn’t have to fret about dropping a piece of equipment in the snow and loosing it, my batteries didn’t die from cold after 10 minutes.

The other great thing about summer filming is that i get two weeks to collect footage from all over the mountain to put in the episode, not just one day.