Rocket’s Back!

Rocket’s Back!

After pestering Rocket for a whole day I was finally able to grab him for a 10 minute shoot to do an update on the ski area.  He is a man in much demand, but his video presence make him worth the wait.  The turnaround for this video was particularly fast.  Our interview was shot at 3:30pm and the video was posted only one hour later at 4:30pm.

I had the snowy b-roll waiting but it goes to show how fast video content creation can be shortened.

This week I gave Rocket four points to talk on:

  • It snowed and we are making snow.
  • There is a Calgary and Edmonton ski show.
  • Oh and give the vintage videos a plug.

That was all he needed, we only needed one take.

Summer’s final update

Summer’s final update

The last update where Lake Louise will still be running summer operations.  Like a lot of weekly updates it was shot hastily due to time constraints.

Unfortunately my tripod had been broken leaving me to brace my camera with two hands and my eye on the eyepiece.  It is a good example of just how shaky footage can be without a tripod and how much that can detract from the clips message.

Rocket does summer.

Rocket does summer.


 
There was definitely something nice about not filming Rocket at -20 on top of a windblown ridge-line.  Don’t get me wrong I get off on doing that, but the filming of this episode was just… Pleasant.  I could handle the camera with bare hands not needing gloves, i didn’t have to fret about dropping a piece of equipment in the snow and loosing it, my batteries didn’t die from cold after 10 minutes.

The other great thing about summer filming is that i get two weeks to collect footage from all over the mountain to put in the episode, not just one day.

Bonus Week!

Bonus Week!

With the idea of increasing interaction with our Facebook following, I decided to pose the question.  “Do you find our weekly updates useful?”  Questions, as most Facebook posters have found are a great way of encouraging feedback.

It was hard not to be encouraged by the response.

 

Clear the Desk

Clear the Desk

A ski break was most certainly not on my schedule.  I had plenty of desk work that was past due.  But when the head of snow safety wants to show you something, it’s hard to say no.   Last time I went with Rocket I was able to film Ski Patrol start an avalanche on Eagle Ridge 5 (ER5).  One of the most memorable events that I have filmed.  This time he wanted to take me to Purple Bowl, preferred venue for the Canadian Powder 8’s.  The Powder 8’s are an annual event at Louise, and one that struggles with entries every year.  Mainly as we do not have the requisite powder to run a powder competition. This year we had snow but no one believed it.

I looked out the window, it was a clear sunny day.  Fantastic skiing and filming conditions.  So I cleared my desk and went skiing…  It was worth it.

As well as great photos, I put together a 30 second clip with rocket calling the conditions at the bowl a “shaken Etchy Sketch.”  But the image of Rocket sliding down a pristine powder bowl told the story better than words.  I have no doubt that the video helped us sign more competitors to the event.

Identifying and taking advantages of conditions when they occur is an important part of content marketing.  I almost missed this opportunity just because it felt like I was blowing off work.