While the Axsys initially seemed to be similar to other fitness products, some features stood out. Most noticeably the three sensors. Heart rate monitor, accelerometer and of course GPS location tracking. Adrian the Owner Operator of Axsys systems wanted a video to prove the product and to appeal to sub elite athletes.
- Emphases differences between the Axsys over other GPS sports systems.
- Showcase the fact that there are three sensors in the Axsys.
- Appeal to the target market sub elite athletes.
- Actually show how the device works.
- Establish Adrian as a knowledgeable subject expert.
- Use of overlays to emphase the device always collecting high quality data from the athlete
- Adrian explains his background and how the system works in his own words and not using a script. This helps create a more authentic feel when we see Adrian.
Quite frankly this program looked like a computer game. But it was quite serious in nature. Foot and Mouth presents a real threat to Australia. After 3 years a joint project between the University of New England and the Australian Department of Agriculture we can now predict what the disease would look lf it got to Australia.
Looking to promote Canberra success stories CBRIN commissioned me to shoot a case study on Deeks. Deeks have specialized in not only glucose free products but boast that they are the only bakery in the world to also cater to the paleo diet.
Deeks Cafe from jasonmacqueen on Vimeo.
Meet my new hairdresser Karan. Karan lives, breaths and dreams hairdressing. While talking to Karan I asked “What do you do for fun” and he said that hanging out in his business was what he did for fun.
And after spending time with him, I believe it.
30 second edit
Full 2 minute edit
Berbero 2 Minute edit from jasonmacqueen on Vimeo.
While every project is different Kickstarter videos are a format of their own. Trish the creator of Airpocket was vary aware the quality of the video would have a big impact on the success of her campaign. And the success of a kickstarter campaign is pretty black and white. It either gets funding or it does not. If you do not receive enough backers you will not receive any of the money. For many this is a demonstration that the market is not ready for your product and sends the creator back to the drawing board.
Trish had done her homework. While she had her inital idea for the Airpocket a while ago, she had been biding her time watching the success and failure of other kick-starter campaigns. In many cases even contacting the successful parties to ask for advice.
The happy end to Trishes story is that she was able to not only get her goal, but she also got her streach goal and by the time her campaign was up she was up to almost $50,000.