The video contest is over! I thought It might be a good idea to do a wrap up and compare how effectively the contest achieved it’s goals.
- We had 20 entries in total
- 3 entries disqualified for excessive length and for not being filmed at Lake Louise.
- 3 entries to the Junior category
- A good mix of amateur film makers and those owning their own production companies.
A big yes on this one. All four finalists were quality productions. Even those who didn’t make the finals showed effort had gone into production.
Growth of Interaction & following.
There is no doubt that the competition resulted in increased interaction with our Facebook page. Page insights spiked when finalists were announced. The voting period resulted in over 1,000 votes being cast, which is impressive when you consider that a person can only vote once a day for one movie. The contest voting period was promoted via Tourism Calgary & the Calgary Tourism Commission increasing the viewership of these promotional films. While there was an increase in views and votes this did not translate into page growth.
The biggest downside to the competition was running through the “Wildfire” third party app. To vote, or even to view a movie Facebook users had to authorise the”Competitions app” which undoubtedly put people off. While we received a large number of entries from gopro using amateurs only four finalists were chosen disappointing many entrants. It may be hard to get the same number of entries if we hold this competition again. Competitors waited until the last possible moment to enter as there was no real advantage to letting competitors see your entry while having time to change theirs.
Now that the comp is over, instead of having a couple of people go home with some free lift tickets, the resort is left with a collection of quality videos that we have the rights to use! The competition also opens up the opportunity of partnerships to grow and reduce the cost of the competition. Viewing nights in local pubs or nightclubs, camera stores. Businesses are now much more receptive to the idea of being part of such competitions.
Just about every person on the hill has a camera, headcam, point and shoot, DSLR with HD film capacity down to camera phones.
So how hard can it be to crowdsourced these amateur cinematographers. Provide them with a prize and watch them create content for us. Guests are creating videos already, so how much more incentive do they need to enter our competition?
Here is what we were trying to do.
Quality content production
Social Media interaction & following growth
With this in mind we set the following guidelines:
Two minute limit: While we wanted plenty of entrants we did NOT want everyone posting their unedited gopro footage. More to the point, we didn’t want to be watching them all. This forced entrants to concentrate on putting their best “footage” forward.
Address the question: how do you enjoy the Lake? The idea was to challenge people to share their story, offer them some guidance without restricting creativity. This leaves people able to create films about the terrain park, back bowls or even powder.
Use public voting to determine winners: The competition was set up to allow the ski resort to select the finalists giving us some control. Lets face it we didn’t want a video winning that showed a rider shotgunning a beer, pulling an inverted air and flipping off ski patrol. But to have two weeks where the best videos were up for public voting while the entrants were also pushing their entries in their circles. That was just the sort of interaction we were looking for.
Offer a prize that videographers want: Next year seasons pass? Night at our backcountry hut? Prizing is key and offering a unique prize will have people falling over themselves. My idea of a VIP all expenses paid weekend at our end of season party was refused. In the end we employed the help of a local Photography retailer Banff Photography and split a $500 certificate for first.
We will see how it goes.
Top of my continuing “to do” list is the resorts weekly video update. Consistency is a solid part of our social media strategy. The problem I have is finding enough time to get out with my camera. So much is happening all the time.
Last Saturday we had unusual valley cloud form in the mornings. I checked the webcam from the top of the Gondola and it looked like a river of cloud. I really wanted to set up a time-lapse but I knew how time-consuming this would be. If only there was a camera already set up and taking photos all day. Just like our webcam does… Oh wait!
I talked to our IT department who were happy to furnish me with all our webcam photos for the day. A little fiddling later and I was rewarded with a ready-made time-lapse for a rather exciting Saturday. Add some creative commons music and you have yourself a post.
Here is another time-lapse from when we experienced a cloud sea.