One of the many initiatives to pass through the doors of CBRIN has been the effort to encourage Aboriginal and Torres Strait Islander business people. Having next to no exposure with Aboriginal peoples it was an educational experience getting to know local entrepreneurs and the unique challenges facing them. The video I produced aimed to authentically capture the energy and optimism of the meeting, and hopefully the good things to come.
Added to that was the fact that Dion Devow from Darkies Designs was great to work for.
For lengthier write up you can go to the Canberra Entrepreneur
Yarning Circle from jasonmacqueen on Vimeo.
Looking to promote Canberra success stories CBRIN commissioned me to shoot a case study on Deeks. Deeks have specialized in not only glucose free products but boast that they are the only bakery in the world to also cater to the paleo diet.
Deeks Cafe from jasonmacqueen on Vimeo.
Meet my new hairdresser Karan. Karan lives, breaths and dreams hairdressing. While talking to Karan I asked “What do you do for fun” and he said that hanging out in his business was what he did for fun.
And after spending time with him, I believe it.
30 second edit
Full 2 minute edit
Berbero 2 Minute edit from jasonmacqueen on Vimeo.
The bulk of my work since moving to Canberra has been corporate in nature. It was great to be able to jump back into something that was purely creative. Shot for Dark Beauty Magazine during a photography shoot it involved filming in a backyard pool and the Canberra Fog Gardens.
She Fell From the Stars
While every project is different Kickstarter videos are a format of their own. Trish the creator of Airpocket was vary aware the quality of the video would have a big impact on the success of her campaign. And the success of a kickstarter campaign is pretty black and white. It either gets funding or it does not. If you do not receive enough backers you will not receive any of the money. For many this is a demonstration that the market is not ready for your product and sends the creator back to the drawing board.
Trish had done her homework. While she had her inital idea for the Airpocket a while ago, she had been biding her time watching the success and failure of other kick-starter campaigns. In many cases even contacting the successful parties to ask for advice.
The happy end to Trishes story is that she was able to not only get her goal, but she also got her streach goal and by the time her campaign was up she was up to almost $50,000.
When a supermarket is owned by the same family for 51 years they must be doing something right. While this fact does speak for itself the Ainsley IGA was clearly a cut above.
Ainslie IGA 30s from jasonmacqueen on Vimeo.