Axsys Systems

Axsys Systems

While the Axsys initially seemed to be similar to other fitness products, some features stood out.  Most noticeably the three sensors.  Heart rate monitor, accelerometer and of course GPS location tracking.  Adrian the Owner Operator of Axsys systems wanted a video to prove the product and to appeal to sub elite athletes.



  • Emphases differences between the Axsys over other GPS sports systems.
  • Showcase the fact that there are three sensors in the Axsys.
  • Appeal to the target market sub elite athletes.
  • Actually show how the device works.
  • Establish Adrian as a knowledgeable subject expert.

The video

  • Use of overlays to emphase the device always collecting high quality data from the athlete
  • Adrian explains his background and how the system works in his own words and not using a script.  This helps create a more authentic feel when we see Adrian.
Summit Club

Summit Club

The Summit Club

A fortunate benefit of being asked to video workshops is getting to attend workshops.  Free of charge.  The Summit Club an intensive course designed for established businesses wanting to experience exponential growth.  Listening as much as I could while monitoring two cameras with audio was a great chance to learn some top notch business skills.

Horror in the Tasmanian woods.

Horror in the Tasmanian woods.

Its 1:00am in a small cabin in the Tasmanian wilderness.  Nick lies on the floor covered in blood, a circle of black candles and runes form a perfect circle around him.  Jess stands over him, smiling, casually playing with her cleaver.  “Seriously” I think, “what the hell are we doing here?!”

We are half way through the 2016 Tasploitation challenge.  Our footage is almost collected; we are up to our final scenes revealing Jess for the flesh-eating succubus she really is.  As she verbally unloads on her unfortunate victim ( also fiance) I wonder a little as to how she is so good at this.  We certainly were not organised enough to have a script, she is not a horror fan and I only had time to give her the briefest description of what Lovecraft horror was.  But there she was spouting a tirade on cannibals, Tasmanian history, old gods and scaring the crap out of us.  More so Nick, who was lying under her casually held meat cleaver (we were also not organised enough to have a prop meat cleaver).  I can only put it down to the fact that she was enjoying it on a lot of levels.


One of our most useful devices it turns out was a spray bottle for Nick’s face.

The Tasploitation Challenge is a 48 hour film comp where participants are given a sub genre of horror a line of script and a prop.  Then its up to the team to make a six-minute film.  We lucked out a bit getting Lovecraft as our subgenre.  While I was the only one with film experience so to speak Nick and Jess came with some unexpected skills.  Nick is a self-confessed rope nerd and was able to aid in several scenes including my hanging (which I am never doing again) and a long home-made slider which came in handy during our pivotal scene.  And Jess, well-being a natural red-head is sole-less and therefore a convincing cannibalistic succubus (Oh man, I hope she doesn’t read this).

Final 1.00_05_38_09.Still005

The source of the evil. The Pickled Frog hostel.


This bag smells terrible!

Our take away from this experience was that dialogue scenes are much harder than I thought.  Sound is still as hard as I thought.  Watch out for the wide-angle lenses for catching light stands in the shot.  But most importantly, never let the cast put a hessian bag on your head and hang you from a rafter…  Just don’t do it.

At the end of it all I was truly relieved when Jess and Nick said they had fun.  I find often friends do not know what they had signed up for when they help me with projects and quickly regret their helpfulness.

The team has already decided to be back for the 2017 challenge.  I said I would stay down in Tassie after the Christmas break.  Jess has promised to watch more horror.  And Nick promises not to be eaten until then.

The Hunter of the Dark from jasonmacqueen on Vimeo.


HACT 2015

HACT 2015

A common comment on the weekend of the HACT was “I wish this was around when I was a kid”. Quite frankly I wish that as well. Being able to learn from industry experts how to program a game or create a three dimensional object and then being given the freedom to create your own project would be something that I would gladly give my weekend up for.

Some of the projects sounded pure science fiction. Creating a robot hand out of 3d printed parts for instance.


The Australian Animal Disease Simulation (AADIS)

The Australian Animal Disease Simulation (AADIS)

Quite frankly this program looked like a computer game. But it was quite serious in nature. Foot and Mouth presents a real threat to Australia. After 3 years a joint project between the University of New England and the Australian Department of Agriculture we can now predict what the disease would look lf it got to Australia.




SnapnStore from jasonmacqueen on Vimeo.

The guys from SnapnStore are certainly on to something with their new courier/storage service.  After years of courier experience where they were asked to retrieve possessions from storage they decided to combine these two services in one.  The problem, they informed me was that people didn’t really understand what they were trying to offer.   Thats where they thought a video might come in handy…