30 Seconds short

Working with Tree83 this past week has been truly a treat.

Tree83 recently signed up for Jimble, a small Canberra start-up aimed at connecting customers with local businesses and their offers.  To promote their business on this new platform they were looking to produce a 30 second clip designed to give customers a “taste” of what the cafe had to offer.

Interview
What you’re hearing from Ralph is actually a question and answer session between himself and me.  This session went for only about 5 minutes.  But as Ralph lived and breathed his cafe all week, he knew better than anybody what his business stood for.  It certainly didn’t take long before Ralph was coming up with memorable tag lines like “You just cant skimp on quality” and “homegrown and home produced stuff really does taste better”.

Message
30 seconds is not a lot of time to capture the full range of experiences Tree83 has.  So the focus was on what the cafe wanted to be known for.  It was apparent from my talk with Ralph that this was:

  • Consistently good product with good sized portions.
  • Freshest ingredients available
  • Fantastic atmosphere.

Visuals
Amazing food, warm sunny eating spaces and a continuous motif of fresh herbs.  A prominent feature in the Cafe.  Backing these up of course were the sounds of the cafe.   Frothing milk, the chink of cutlery and friendly animated background conversation.

The result?
The owners were ecstatic about seeing their ethos and business represented so faithfully in this short video.  They were so impressed that they commissioned the longer 2 minute video shown below.

2 Minute Edit

Tree83 2 minute edit draft from jasonmacqueen on Vimeo.